About Us
Our Process
Step 1: Build a Tailored Ad Strategy
The first step of our process is to fully immerse ourselves into your business: who you are, what you do, who you serve, where you operate, what your goals are, who your competitors are. Then, leveraging real-time industry data, we create an advertising strategy that is fully tailored to your business, designed to your target audience, maximize your budget and drive measurable results.
Step 2: Content Creation, User Flow & Campaign Launch
Next, we get into the mind of your target audience. What problem are they trying to solve? What questions might they have? What benefits would be most appealing to them? From there, we create personalized ads that directly answer these questions, optimized for Meta, Google or LinkedIn Ads, or all three! We also work with your team to build corresponding landing pages that ensure the user journey is clear, efficient and action-oriented.
Step 3: Reporting and Optimization
Post-campaign launch, we will provide regular performance reporting to ensure your team is in the loop on our latest results. But what good is data if you’re not using it to your advantage? Our reports not only summarize campaign performance, they also make recommendations for continual improvement. We incorporate these learnings on a weekly basis to ensure maximum efficiency for your campaign’s ad spend.
Sophie Booth
Meet the founder, Sophie Booth. As a Google-certified data analyst specializing in data storytelling, Sophie has nearly a decade of experience in marketing, advertising and communications.
After spending a majority of her career with a communications agency where she established and managed the data analytics department, Sophie decided to take her passion for creative campaigns and data-backed decision making into her own freelance marketing business. She specializes in leveraging data insights to craft compelling ad messaging and award-winning digital marketing campaigns that drive measurable results.
Sophie graduated summa cum laude from Chapman University, earning her Bachelor of Arts degree in Strategic & Corporate Communication with an emphasis in Advertising. After completing a rigorous 8-course training program, Sophie also earned her official Google Data Analytics Certificate, equipping her with the skills to prepare, process, analyze and share data for thoughtful action.